Community Relations Director

The Residence at Colvin Run

(Great Falls, VA)

Currently Hiring:

  • Full Time

FT = Full Time | PT = Part Time | OPT = Occasional Part Time

Departmental Accountabilities: Sales, Marketing and Admissions
Reports To: Executive Operations Officer
Desired Education Level: An Associate's degree from an accredited university or at least 8 years of consistent sales and marketing experience is required. A bachelor's degree from an accredited university is preferred.
Travel Required: Yes, Locally
Position Summary:

The focus of this job is making connections with people, motivating and inspiring them to achieve results. Poise and an engaging, empathetic communication style based on natural warmth and enthusiasm is the key to achieving the goals of this job. The work involves driving toward results by enrolling the commitment and buy-in of others. While the job requires strong initiative and self-direction, results are only achieved with and through people. A sincere appreciation for people and how they are each uniquely motivated is the foundation for designing and implementing interactive communication and decision-making processes. Knowledge and skill in how to successfully influence and persuade others by understanding how their individual needs and motivations link to goals is essential. The job requires a high degree of “selling”, whether of ideas and policies within the organization, or products or services in the marketplace. The job environment is fast paced and results oriented. While there is urgency to goal achievement, responsibility for the achievement of results needs to be shared and effectively delegated when necessary. Initiating projects and processes beyond established organization practices will often require training and developing others, and enlisting their support by using a “selling” rather “telling” communication style. A self-confident, extroverted style that can enliven, engage and positively impact individuals and groups is essential. The job has variety of tasks and is dynamic and changing. Because goals and desired results can quickly change, the job requires regularly meeting and pro-actively establishing relationships with new groups. The ability to understand, quickly react and motivate others to adapt to the changing organization environment is a critical key to success. In general, the core of this position requires a motivated and motivating team builder and organization developer.

Required Job Functions:

The employee must be able to perform these essential functions with or without reasonable accommodation by the employer, without posing a direct threat to self or others.

  1. Perform all duties and responsibilities with a positive attitude, demonstrates impeccable ethics and integrity, and has the ability to meet and exceed the sales goals.
  2. Develop and ranks sales referral sources and completes the assigned number of quality in-person sales calls per week.
  3. Successfully completes Move-N training and Traci Bild training; and utilizes these tools on a daily basis.
  4. Ensures the Community Relations and Leasing Department operates in accordance with all ICC policies and procedures.
  5. Conducts sales calls to maintain continuing favorable relationships with social service departments or hospitals and other agencies, local physicians and their staff to promote the community and its services.
  6. Initiates and coordinates the visit of individuals or groups and other community members to the facility for planned visits, tours, meetings, presentations, etc to build the sphere of influence of the residence.
  7. Supervises and maintains active involvement and control of the entire inquiry, move in and move out procedures.
  8. Supervises updates and utilizes the residence-specific tour story, personal touch program, quarterly marketing program and the family orientation program in day to day sales activity.
  9. Prepares and presents all pertinent move in information and sales call plans at the daily morning meeting and is aware of and facilitates services with the Executive Operations Officer and Resident Wellness Director to present unnecessary move outs.
  10. Reports census to IntegraCare home office on a daily basis.
  11. Prepares reports as required and needed by management staff and home office on a timely basis.
  12. Actively participates in local community organizations and professional groups (i.e., Rotary Club, Chamber of Commerce, Health Care Associations).
  13. Plans, organizes and implements public relations functions in conjunction with the Executive Operations Officer and IntegraCare Corporation.
  14. Meets all new residents within twenty-four hours of move in. Assesses at this time whether needs are being met and facilitates the starts of the resident personal touch program.
  15. Upon initial move in, acts as a liaison between Resident and residence, and family and residence.
  16. Identifies problems or concerns with Residents and referral sources and provides feasible and appropriate recommendations.
  17. Maintains knowledge in all programs and regulations that affect the inquiry, move in and move out procedures.
  18. As needed, meets with Resident/family to understand needs and obtain social history to facilitate a move in to the residence.
  19. Refers Resident and/or family to appropriate social service agencies when the residence does not provide services to meet the needs of the Resident.
  20. Supervises and participates in discharge planning, development, and implementation of social care plans and resident assessments.
  21. Supervises completion of all necessary forms and reports related to the move in process to be complaint with all state requirements and IntegraCare policies and procedures.
  22. Networks with local and regional home care agencies, hospitals and long-term care facilities to support the admission/discharge planning process.
  23. Develops systems to keep in touch with competitive facilities in the marketing area to ensure that the residence is competitive and current.
  24. Interviews, hires and assess performance of the Community Relations and Leasing team members, providing counseling and additional training as needed; develops work schedule for the marketing and sales department and, as needed, assesses timesheets for payroll processing.
  25. Must be action/results orientated with strong customer service skills.
  26. Must be adaptable, teachable and flexible in tasks and have exceptional time management and organizational skills.
  27. Must be a team player and have the ability to mentor and coach other residence team members on excellent customer service as it related to meeting potential residents during tours and on site visits.
  28. Self-motivated, proactive and able to handle multiple projects simultaneously in a fast-paced environment.
  29. Conducts and/or attends required in-service training and orientations.
  30. Participates in the manager-on-duty program, to encompass working as a direct care worker when the needs of the community require such.
  31. Responds to Residents' requests.
  32. Respects Residents’ rights, privacy and dignity.
Equipment Required to Operate:
  1. Telephone
  2. Office Equipment
  3. Automobile
  4. Computer
  5. Copier

Knowledge, Skills and Abilities

Requires the professional knowledge and skills necessary to plan, organize, develop and direct the Community Relations and Leasing Department in accordance with ICC policies and procedures, and with current state and local regulatory guidelines. Requires the ability to direct the sales and marketing function so as to attain census goals.  The ability to supervise the inquiry, move in, and move out process is essential.  The ability to exercise good judgment and make confident ethical decisions is essential. Must be able to effectively manage time in order to complete multiple tasks. The ability to communicate effectively in English both orally and in writing is essential.


An Associate's degree from an accredited university or at least 8 years of consistent sales and marketing experience is required. A bachelor's degree from an accredited university is preferred.


Requires three or more years of sales/marketing experience or sales background in the health care industry.


Valid driver's license is required.

Additional Information: